Checking Proofs

The Graphic Designer or Printer will ask you to check all proofs throughout the design process, and the final responsibility will lie with the client once it is approved. With this in mind it is often useful to get someone to proof read it as well - fresh eyes can spot fresh mistakes.

What should you keep your eye out for?

• Are there any spelling errors?
• Are you happy with the font size?
• Check all contact details such as names, addresses, and phone numbers.
• Confirm any dates or prices.
• Has the text reflowed?
• Is the pagination in the right order?
• Is the trim size correct?
• Are the photographs sharp and cropped, or scaled as you would like?
• Are the borders correct, and all elements aligned?
• Email proofs (or electronic proofs) would normally involve a PDF or JPEG being sent by email for you to check.

Here is some advice to take into account:

Finishing

• If the PDF shows the 3mm bleed and crops marks in the corners, be aware that this area will be guillotined off.
• Edges with heavier areas of ink coverage may be prone to ‘chipping’.
• The trimming and folding process can produce slight variation throughout the job.

Changes

Your order includes a digital proof (PDF document) provided by email, giving a visual of your wording in your chosen typeface. Please note that the cost only covers a proof of one typeface choice. Up to two sets of minor adjustments can be made to your proof, free of charge. Any significant changes made to your order after you receive your proof will count as a ‘Major Change’ and will be charged dditionally. A change of typeface counts as a major change .

If you have any queries regarding your required changes, please do not hesitate to contact the sales team.

Approving Artwork

• ‘Approved – No Changes’ – If you are happy with the artwork, reply confirming you wish to proceed and attach the correct PDF.

• ‘Changes / Another Proof Needed’ – Reply listing the changes and request another proof. Changes may incur additional artwork charges.